Website help by trade
A roofer’s website fails for different reasons than a law firm’s. Pick your trade and we will tell you the specific three things we see break most, and what each one costs to put right.
Roofers
Found usually right after a storm, on a phone, standing in the yard looking at shingles in the grass.
3 common failures
HVAC companies
Found on the hottest afternoon of the year, from a house that is already 88 degrees, calling down the list until someone picks up.
3 common failures
Plumbers
Found in an emergency, one-handed, often at night, while something is actively leaking.
3 common failures
Electricians
Found partly for emergencies and partly for planned work like panel upgrades, EV chargers, and generators.
3 common failures
Dental practices
Found comparing three or four practices at once, checking insurance and reviews before anyone picks up a phone.
3 common failures
Chiropractors
Found in pain, looking for someone close who can see them today, often after an accident.
3 common failures
Auto repair shops
Found with a warning light on, searching a specific problem plus the nearest cross street.
3 common failures
Landscaping companies
Found in spring, browsing photos to decide whether your work looks like what they want.
3 common failures
Restaurants
Found standing on the sidewalk or sitting in the car, deciding in under a minute, wanting the menu and the hours.
3 common failures
Law firms
Found discreetly, often late at night, comparing several firms before contacting any of them.
3 common failures
Real estate agents
Found by name, after seeing a sign or a referral, checking whether you look like someone who handles a large transaction well.
3 common failures
Salons and barbershops
Found looking for photos of actual work, then for whether they can book without calling.
3 common failures
Med spas
Found researching a specific treatment, comparing prices and before-and-after photos across several places.
3 common failures
Pest control companies
Found urgently and specifically, by the pest and the city, usually right after seeing one.
3 common failures
Fencing contractors
Found by material and by job — cedar, wrought iron, chain link, replacement after a storm — with photos doing most of the convincing.
3 common failures